> For the complete documentation index, see [llms.txt](https://socol.gitbook.io/so-col-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://socol.gitbook.io/so-col-whitepaper/important-read-this-page-before-you-continue/so-col-whitepaper/go-to-market-strategy.md).

# Go-To-Market Strategy

The current pipelines of content creators are being built via both inbound and outbound methods. SO-COL will be leveraging the traction from our founding members to onboard inbound leads, who are influencers and content creators expressing interest. The collection of inbound leads is currently done via a landing page on the SO-COL website.

Additionally, SO-COL will be leveraging the industry connection of communities to onboard influencers and celebrities. In the near future, SO-COL is expanding to the gaming industry where there is a strong connection between communities and content creators. Moreover, SO-COL will be implementing an ambassadors program to further help onboard creators and audiences.